For years, Phil George was the executive sponsor of a mentoring program at McMaster-Carr, an industrial hardware supplier, where he spent weeks trying to match program participants with only scant information about them to go on. Employees often requested resources while mentors asked for training, and mentees wanted more guidance on goals. And as the program progressed, there weren’t reliable methods in place to measure success.

“The program was highly inefficient, which made it impossible to scale to the rest of the company in order to leverage the benefits of mentoring across the organization,” George told TechCrunch in an email interview.

Informed by the experience at McMaster-Carr and mentorship conversations with other companies, George left his role in 2012 to team up with his brother, Andy George, and former colleague Miles Ulrich to found an employee mentoring software and white glove service startup. It came to be known as MentorcliQ, and — within a few years, with the pandemic as an accelerant — it grew its customer base to hundreds of companies.

MentorcliQ today closed an “over-$80 million” growth investment from PSG with participation from Rev1 Ventures and Plymouth Growth, bringing its total raised to more than $100 million. George says that the funding will be put toward product development and ramping up MentorcliQ’s customer acquisition efforts.